15-20 years ago, having a website was seen as more of a luxury. Nowadays, for most industries, it’s pretty much essential. Social media has gone the same way; experts have said that if your business is absent on social media, you are essentially invisible.
It’s come to the stage where some people are even operating their online presence purely through social media without a website whatsoever. This is especially common in the beauty industry, where they are obtaining most of their clients through Facebook and Instagram. Whilst this is marginally achievable for particular industry types, social media should simply act as a conduit to your website which is ultimately the main hub for your business. A good website should not be underestimated, and an efficient social media marketing strategy is what will lead a captive audience in your direction.
So, you may be thinking, ‘if I have a good website, why do I need an efficient social media marketing strategy’?
The simple answer; you have a ready made audience just waiting to hear from you. In 2019, it is estimated that there will be around 2.77 billion social media users around the globe – (Source: Statista, 2018)
In other words, you’re about to perform on stage and your audience is sat waiting for you in the auditorium. You don’t need to hand out flyers and draw the crowds in, they’re ready to hear your story. All you need to do is ensure that you have a well planned strategy for distributing your message, and that’s where we can help.
Think social media isn’t for you, because it’s just for kids & millennials?
Consider this – the fastest growing segment in social media generally is 45-54 year olds. This reiterates the point that your audience is there, regardless of your industry. Social media enables you to target virtually any demographic, as your ideal audience base will be present on at least one of the platforms, if not more.
How can we help?
Happy Content Co. can work with you to ensure that you have a regular presence on your social media platforms of choice. As is sometimes the case, it may be that your industry is better suited to some platforms above others; we will help establish the best strategy for maximum engagement.
We will help you to determine post content and frequency.
We will help in identifying popular themes and topics for your business, and create regular content for distribution on your chosen social platforms; planning month by month, ensuring you have an effective content calendar.
We will take the pressure off by creating regular, engaging content for you, combined with a long-term effective online marketing strategy, allowing you to focus on what matters most, building your business.
If you’d like to talk to us about any of our social media marketing services, drop us a line and we’ll discuss your requirements.
