Blogging is both an essential and valuable tool for any business owner. According to a Hubspot survey, 60% of businesses that blog acquire more customers. In fact, blogs act as your central news engine, your ‘hub’, as it were, where all of your social media posts can lead back to. You may be thinking, ‘I have a great website, surely that’s all I need!’ Unfortunately, this is no longer the case. Regardless of the brilliance of your website, it is no longer sufficient to simply rely on a great looking, standalone site. Nowadays, both humans and search engines require dynamic changes and regular content updates, no-one gets excited about outdated blogs, as it can make your website and, in fact, your business, appear dormant. While we can’t profess to miraculously enabling every internet search to lead to your site, common sense dictates that the more updated content that you do have, the more likelihood there is of a hit.
Search engines require content that will be helpful for end users. Your blog posts will allow you to tailor make your titles into something people may end up searching for, something you can’t easily do with your website’s other key pages. Ultimately you want your website to become a highly useful content resource that people can come back to time and time again, and by using keyword, and keyphrase-rich titles that users are likely searching for, it’ll massively help boost your SEO potential. Search engines crave regularly changing content on websites, and the more you blog, the likes of Google will see your website as a useful resource that people are clicking through to. In turn, search engines can start to recognise your site as a popular information resource which, long-term, could mean your site features more prominently in search engine results pages (SERPs). As this point your brain has probably melted with information overload, but please read on.
In addition to massively fueling your SEO benefits, they enable your to keep your audience updated with your latest news, company updates, market trends, useful shareable contact whilst giving you the ability to demonstrate your business’s ethos and personality. In addition, they provide an opportunity for you to interact with potential or current clients/followers whilst also enabling your site to become a reliable information source with regard to your industry. Once you have achieved this, it is more likely that customers will choose to utilise your services.
As a marketing resource, blogs are an incredibly cost effective investment as they will always remain on your site. They’ll build brand awareness and act as a permanent record of your expertise and services.
So what can we do for you? We can take the stress out of ‘blogging’! We can create your blogs in a perfectly readable form whilst also ensuring they’re SEO friendly (titles included). We can ensure that your content is given the best possible chance of being found by your target audience.
If you’d like to talk to us about our blog writing service, drop us a line and we’ll discuss your requirements.