A report by BBC News from July 2018 stated that Summer 2018 is going to be the year of the ‘podcast boom’, with the latest figures from Rajar suggesting that ‘six million (11%) of us listen to a podcast each week’.
That’s a distinct rise from 3.8 million in 2016.
In truth, podcasts have been ‘a thing’ for years! The term ‘podcast’ being a portmanteau of the words ‘iPod’ and ‘broadcast’, as they were one of the few devices you could access them on at the beginning, with the main catalogue within iTunes being proffered by Apple. Nowadays of course there are a multitude of podcast hosts, providers and platforms you can subscribe through, let alone the number of devices they are accessible on!
Having your own podcast show can bring a multitude of benefits to your business, and are a relatively cost effective and simple way to reach feasibly hundreds, to potentially tens of thousands of people, maybe even more if it becomes very popular.
Also, according to research, podcast listeners are more likely to follow brands and companies on social media; so if utilising podcasting as a marketing tool, usually albeit a subtle one (without it being a full on sales pitch – best to keep it informative/entertaining), it can distinctly add value to your overall online marketing strategy.
It also means that you have the ability to have, essentially, your very own radio show, full of content you choose! That can be either content that you like, or information you know your potential audience or customers will like.
Because they’re audio based, it also means that you’re not reliant on your listeners having to tune in via iPods, iPhones and desktops – people can now listen anywhere. And with the rise of technology like Apple CarPlay and Android Auto, there’s also a distinct rise in the number of people tuning into podcast episodes whilst commuting and driving.
So they really are highly accessible to a lot of people, in a lot of situations; and gives you as the host or co-presenter, a direct connection to your audience. It also makes the information and discussions far more personal and intimate. (Not in a dodgy way, mind.)
If you’d like to talk to us about podcast production and how you can benefit, just get in touch with us.